CHAWU CAMPAIGN

[short film]

Roles
creative director · cinematographer · editor

Directed for Chawu, this campaign follows four elderly voices as they encounter a new milk tea across familiar settings. Conversation drifts easily between spaces, carried by habit and humour, as something new is folded into long-held rituals. What unfolds is a quiet study of continuity — where tradition isn't fixed, but lived, reshaped, and passed on through everyday moments.

chá wù campaign — product display on a metal riser chá wù campaign — product display with blossom branch
chá wù campaign — product display on blue chá wù jasmine snow bud and gardenia green tea sachets
chá wù campaign — product display on terracotta chá wù peach oolong and osmanthus oolong sachets
chá wù teabags held over a plain backdrop
osmanthus oolong — dry leaves beside the brewed cup peach oolong — dry leaves beside the brewed cup